Elevate Your Cannabis Brand with Expert Digital Marketing Solutions 
We help cannabis dispensaries and farms grow with compliant, data-driven digital marketing across every channel—paid, organic, and everything in between. Evil Genius Digital, the ultimate team of marketing masterminds is a digital performance lab specializing in delivering stimulating results for cannabis dispensaries, distributors and brands nationwide.
Evil Genius is the Secret Weapon For Your Cannabis Brand!
Evil Genius is the Cannabis division of best in class digital marketing agency, Traffic Builders. We are passionate about digital marketing and helping our cannabis clients grow through their marketing efforts.
Launching a new dispensary? Scaling up your empire? Our team of digital masterminds has the perfect recipe to bring you more green for your green!
Built For Cannabis.
Backed By Experience.
Evil Genius Digital: a new agency built on the foundation of proven digital marketing success. Founded by the team that propelled Traffic Builders to become one of Adweek’s fastest-growing global agencies three times (2019-2024) over the last five years, Evil Genius is a natural evolution of that success: a hyper-focused team of digital strategists, creatives, and cannabis marketing experts who’ve taken the best of what we’ve learned working with top-tier national brands—and tailored it to the unique challenges and opportunities within the cannabis industry.
Evil Genius Genesis: At Traffic Builders we worked with some larger cannabis agencies as their digital operations team. We watched as some of these agencies pushed overpriced tactics on cannabis brands, and frankly, it pissed us off. Dispensaries, farms, and brands were being taken advantage of so we stopped working with the “margin monsters” and decided the industry needed a trustworthy partner.
Our Mission: Evil Genius was unleashed: to be the honest, data-obsessed, revenue-driving force this industry deserves. A partner who works hard on their client’s behalf to generate a positive return on their advertising investment. Our team has used it’s digital genius’ to create the perfect recipe to spark your growth and keep the cash flowing. We may be a new agency by name, but our team brings decade’s of combined digital marketing experience and a relentless drive to help dispensaries and cannabis brands not just grow, but dominate.
THE EVIL GENIUS MISSION
Our commitment is to produce cost-effective, results-driven marketing for our cannabis-related businesses.
At Evil Genius, we don’t follow trends—we create them. As cannabis marketing masterminds, we engineer elite strategies designed to blaze trails, break barriers, and fuel real growth.
- Experts in navigating cannabis marketing restrictions.
- Proven track record of increasing dispensary foot traffic and online sales.
- A team of data-driven creatives who think like mad scientists but act like growth engineers.
- Creative guidance to stand out in a competitive industry
- Transparent reporting keeps you up to date on the daily performance of your marketing campaign
We Get It. You Need Some Proof.
”Partnering with Evil Genius was a game-changer for Hemper. In just 30 days, we saw a 230% spike in organic traffic and pushed some of our most competitive keywords into the Top 3 search results—terms like 'dab rig,' 'weed vaporizer,' and 'mini bong.' Their team cleaned up over 700 broken links, resolved critical technical SEO issues, and helped us align SEO strategy with revenue potential through a custom Keyword Revenue Matrix. Evil Genius didn’t just improve our rankings—they transformed our site’s performance and helped us solidify our spot as a digital category leader in the cannabis lifestyle space.
Marketing LeadHemper Co.
”Evil Genius helped us launch Market 96 with serious impact. Within 30 days, we saw a 39.5% increase in engaged sessions and over 130 online purchases—directly driven by their programmatic campaign. Their hyper-local targeting strategy, including geo-radii around competitors and AI-powered ad placements, made sure we reached high-intent cannabis shoppers right when it mattered most. The team handled everything—from creative to optimization—and proved programmatic can absolutely drive real conversions, not just awareness.
OwnerMarket 96 Dispensary
”Working with Evil Genius completely transformed our organic performance. We went from limited visibility to ranking #1 for core keywords like 'Gummy Machine.' Their team cleaned up thousands of site errors, removed toxic backlinks, and rolled out an ongoing content strategy that now drives a third of all our website traffic. Organic users are staying longer, engaging deeper, and converting more often. Evil Genius didn’t just improve our SEO—they helped solidify our leadership in the gummy and softgel equipment space.
Marketing DirectorCapPlus Technologies
