📈 About the Client
CapPlus, a manufacturer in the pharmaceutical and nutraceutical equipment space, partnered with Evil Genius to increase search visibility, improve site engagement, and drive high-quality traffic through a robust SEO strategy.
Our goal was to enhance visibility and boost average keyword rankings by driving high-performing organic traffic. We focused on eliminating technical SEO barriers and building a strong foundation for search by optimizing site health. At the same time, we developed industry-relevant, SEO-optimized content to target valuable search terms and attract qualified users.
End Result
Through a full-scale SEO campaign, Evil Genius transformed CapPlus’s digital presence.
We addressed thousands of technical errors, removed toxic backlinks, and launched an aggressive content strategy targeting niche manufacturing terms.
The result was a dramatic climb in keyword rankings—including a #1 spot for “Softgel Manufacturing”—and a 33% share of all sessions now driven by organic traffic.
Key Takeaways
With a cleaner, faster, and more optimized site, CapPlus firmly secured its place as a category leader in a highly competitive space.
Objectives
- Increase organic keyword rankings
- Drive high-quality, converting traffic
- Eliminate SEO technical debt
- Establish topical authority with content
Challenges
- Limited keyword visibility
- Poor backlink profile
- Underperforming organic channel
- Major site health issues
