📈 About the Client
Hemper Co. is a direct-to-consumer cannabis lifestyle brand known for its unique subscription boxes, custom glassware, and curated smoking accessories.
Our goal was to drive consistent and scalable organic traffic by improving Hemper’s visibility for high-volume, non-branded cannabis product keywords. We focused on enhancing site health, resolving technical SEO barriers, and optimizing content structure to support better indexing. We built a foundational Keyword Revenue Matrix to prioritize SEO efforts based on potential revenue impact, ensuring every optimization aligned with business growth.
End Result
Hemper partnered with Evil Genius to scale its organic visibility and drive revenue from search. We cleaned up over 700 internal issues, optimized category and product pages, and implemented a Keyword Revenue Matrix to align efforts with business impact.
Within 30 days, traffic surged 230%, and top keywords like “dab rig” and “weed vaporizer” hit the Top 3 rankings.
This campaign proved that with a clean site and strategic content, even the most competitive keywords are within reach.
Objectives
- Boost non-branded keyword rankings
- Drive scalable organic traffic
- Improve site health and SEO infrastructure
- Prioritize keywords by revenue potential
Challenges
- Frequent duplicate metas
- Broken links and orphaned pages
- Unreliable SEO tracking methods
- Heavy industry and market competition
