📈 About the Client
Market 96 is a neighborhood cannabis dispensary that partnered with Evil Genius to amplify awareness and drive web traffic around the grand opening of their new retail location.
Our goal was to build local awareness and drive measurable conversions for Market 96’s new dispensary location. We focused on attracting high-intent, nearby consumers through targeted advertising while boosting on-site engagement. By aligning ad strategy with user behavior, we aimed to generate both online purchases and in-store visits from the most relevant audiences.
End Result
To launch Market 96 in a saturated cannabis market, Evil Genius crafted a hyper-targeted programmatic ad campaign.
Using geo-targeting, lookalike audiences, and contextual ad placements, we captured high-intent traffic and converted it into 133 online purchases within just 30 days.
With smart segmentation and compelling creative, Market 96 didn’t just gain awareness—they activated their audience and turned clicks into foot traffic and revenue.
Objectives
- Build local awareness for dispensary
- Drive online and local purchases
- Increase in-store foot traffic
- Boost site engagement
Challenges
- Boost site engagement
- Low brand recognition at launch
- Strict geo-targeting needed
- Ad restrictions limiting reach
